Aug 6, 2020
Aug 6, 2020
Your app may be something that you've worked hard so that it can meet a need in the market, and you can profit from it. Many ways you can market your app is essential to developing your overall strategy. This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy.
As Per App Annie’s report, global mobile app downloads reached 204 billion in 2019. It is also predicted that global mobile advertising spend will reach $240 billion by 2021. These stats show that users are consistently seeking out new apps. So, you don’t just need to create an app; you should also invest in winning app marketing to reach maximum potential customers.
It all starts with having a good idea of who your app is for. If you don't know who is supposed to benefit most from using your app, then how are those people supposed to know about it? You need to be clear about your audience and target your marketing efforts toward them.
Know your demographic. Their age, their lifestyle, their spending habits, their recreational habits, any other factors that allow you to understand who you are selling to.
Once you know who your potential customers are, now it’s time to research your competitors. It is important to do because your competitors are likely targeting a similar group of people, thus knowing their app marketing ideas can help you understand what worked for them and what didn’t.
App Store Optimization (ASO) is the process of improving your app’s visibility in the App Store and Google Play Store. This is critical to your user journey because even if your campaign directs a large number of potential users to the Play Store, your app still needs to be well-presented to complete the install.
Optimize your app store with a descriptive title, detailed description, appealing icon, using keywords in title, high-quality screenshots, app preview video, and more to stand out.
Many mobile apps fall behind when businesses don’t make marketing strategies right before its launch. Therefore, it is crucial to create an effective startup app marketing strategy before app development. Releasing a short video (teaser), creating a buzz on social media, running surveys, and more can help you build excitement among customers before the app launch.
Most users select an app by reading what other users have to say about the app. Incorporating reviews in your app builds trust and transparency and can be the difference for potential customers to rely upon and choose your app. Reviews are a critical part of an app marketing process, so ensure to reach out to customers and reviewers and get the positive reviews lined up.
Push notification is one of the best mobile app promotion strategies to keep your app at the forefront of users’ minds and boost customer engagement. Using push notifications with an official opt-in message, leveraging personalized content and alerting about app updates. You can remind your users about your app from time-to-time to keep them engaged.
A strong SEO strategy that involves the right keywords in your app title and description is a smart app marketing plan. It will help your app to rank higher in Google and the app stores.
You should make it easy for users to share your application with their friends, families, and loved ones. Ask your partnered mobile app development company to add native elements that will make your app easily shareable on social media platforms and others.
Around 49% of consumers rely on recommendations from influencers when it comes to downloading an app. Every marketer is crazy about influencer marketing, and entrepreneurs cannot be left behind. Social media marketing do wonders in today’s time, so collaborating with authentic social media influencers to promote your app can be a smart move to increase downloads on your startup app.
Once the app is on the market, and the app marketing is underway. It doesn't mean your marketing efforts are over. you should start monitoring your app performance using KPI metrics.
Track how people are using your app, review the user feedback that is coming in, and be attentive and responsive to that feedback. This feedback can help you understand the results so that you can do the required changes related to your startup app marketing strategy accordingly.
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