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Mobile Apps

Jun 24, 2020

How e-Commerce App Help Your Business Grow?

E-commerce is the most preferred way of selling products and services. Today people prefer to buy products online. Key factors driving this eCommerce revolution is social media, advances in eCommerce development, rising preference for mCommerce, etc. The purpose of eCommerce applications is the most vital here.

Today, enterprises are actively investing in technology to integrate more features into their online store. Also, to interact with today’s smartphone-clutching users, mobile app development is burgeoning. Mobile apps have made enterprises digitally able to satisfy customer demands in the smartphone-driven market.

Mobile apps for ecommerce businesses

Mobile apps have helped enterprises reach in the eCommerce market more than websites. According to Statista shopping tops the list of the fastest-growing mobile app categories based on customer time spent. And also the number of customers who will be shopping online for their essentials will be exceeding 65% by 2021. 

In the race to reach customer satisfaction and deliver a shopping centric experience, mobile applications for eCommerce hold a crucial role. They are one of the best ways to interact and engage with buyers. The special identified features in mobile apps help to give multi-device and multi-channel experience for your eCommerce business.

Types of Ecommerce Applications

B2B (Business to Business)

A B2B eCommerce app is concerned with providing products and services from businesses to other businesses. Therefore, the products they are selling will be such that it becomes a raw material for another industry. 

B2C (Business to Consumer)

It represents most of the mobile apps that we use today. It connects a business offering a product or service to the customers. The selling products direct to the customer. For example a taxi booking app

C2C (customer to customer)

Here the exchange happens between two or more customers. Individuals sell products to other individuals via an online. Flipkart and Amazon are the biggest examples of C2C. 

C2B (Consumer to Business)

This type of apps is very few, yet agencies like UpWork and Freelancer are building possibilities. Designers, developers, or experts in various fields can offer their skills to businesses through such C2B eCommerce applications.

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Key Features in the e-Commerce app

E-Commerce App Development

Push Notification

Push notifications show us reminders, alerts, updates, and much more important information in an intuitive way. If we observe, push notifications can improve user engagement to a great extent. With the help of such notifications, your app can show customers new offers on your products and services, order confirmation, payment confirmation, etc. 

Real-time analytics

Real-time analytics data of great value for an eCommerce mobile app. It shows real-time data of your mobile app about transactions, trending items or services purchased, active regions, etc. All this little information constitutes a piece of useful information that becomes the reason behind solid marketing decisions for success.

Role-Based Dashboard

Role-based dashboards are new dashboards that show data that is relevant to the role of a particular admin. These dashboards are uniquely designed to give entire real-time data of the application on different dashboards. It helps admins to get a better understanding of the data without any intrusions.

Behavior Tracking

Behavior tracking is a modern feature that tracks the behavior of specific customers on the application and by using this information. The app shows the user more relevant suggestions. It is also a great step towards making the app more customer-oriented.

Multiple lingual & currency

If your idea is to grow your eCommerce business to over the borders then your eCommerce app necessity supports multiple languages and accept different currencies as well. These features will give your users more personalized and seamless shopping experience.

Chatbot for customer support

Chatbot support makes any eCommerce app more interactive. A chatbot provides answers to the general questions of the customers. A smart chatbot saves time and investment in human resources. 

Multiple Payment Options

Your eCommerce apps must allow a flexible payment model to the users. That's why the app integrates with many payment options like Credit Card, Debit Card, Paypal, or m-banking.

Review & Rating

Let your users post their reviews and ratings. This will help in generating a loyal user base for your app, and also you can improve your services based on reviews.

Benefits of E-commerce Mobile Apps

E-Commerce Mobile App

Mobility

You cannot take your store from one town to another. But you can refer a mobile app from one smartphone user to another. And that is possible with an easy share button. It adds infinite mobility to your store small or big.

One-to-One Marketing

Before the progress within the eCommerce app development. It had been impossible to think that you can market to every person in a town personally. But today it's possible using a mobile app you can target the customers. 

Faster Payment

Ecommerce apps accompany integrated features like in-app payments. Digital banking and m-banking are the new style of paying debts. An eCommerce app will help your customers get easy refunds and pay you quicker.