Web Development

Jun 10, 2020

What is Headless Ecommerce and why is it so Popular?

The world of eCommerce is changing. Your strength even says that it has lost its head. With customers getting used to consuming content and making purchases through various points from IoT devices to progressive web apps. Legacy eCommerce platforms are trying to keep up with the demands of the customer.

How they will get in on the action without having to create their own IoT device or build back-end solutions from scratch. Headless eCommerce is the answer.

What is Headless Ecommerce?

The headless eCommerce gives you the liberty to design the front-end of your website separately on any eCommerce platform, which facilitates this concept. In this, your front end design is separated from the back-end of your store and they work as a system through API. As a conclusion, it gives you an unmatched degree of liberty for customization without having to change the back-end of your store entirely. 

Why is headless becoming more popular?

There are two major factors. First, when e-commerce first enrolled in the market, the majority of traffic to websites came from desktop. In conclusion, the solutions that sprung up at the time were full-stack which was comprehensive with the website front-end and back-end coupled.

However, as technology evolved, the path to acquire expanded to include not only mobile traffic but a complicated matrix of buyer touchpoints that demand flexibility, which is challenging for full-stack solutions to execute because the front-end and back-end of the system are coupled.

Headless eCommerce

Benefits of Headless Ecommerce

Headless eCommerce provides a lot of benefits which makes it a one-stop solution to merchant’s woes. With the scope of constant changes to improve your online store’s UX Headless eCommerce can easily be your gateway to higher sales:


As the front-end and back-end of a headless system are decoupled, it is probable to make updates to the content layer without disturbing the business. For example, your marketing team wants to launch a new campaign without having to rely on developers and full system reconfiguration. This can be efficiently achieved through headless e-commerce implementation.

By decoupling the front-end and the back-end, headless eCommerce provides for unlimited flexibility and customization to make whatever changes you want, and only needs a front-end developer.

Highly Customizable

Since the front-end back-end of the Headless eCommerce site is separate from each other, they become highly customizable. Therefore in such eCommerce sites, you can quickly customize both separately according to the features you require without changing the functionality of others.

Increased Speed

Slow speed can be a huge turn off for your customer. However, with a headless eCommerce approach, you can efficiently solve this issue. As the pages created on a Headless eCommerce platform load faster than the normal.


Because headless systems are decoupled, they enable you to experiment without fear of slowing your website. For example, marketers could run consecutive back-end experiments for achieving the highest level of user personalization without disturbing customers who are using the front-end search function.

Improved A/B testing

Doing A/B testing on Headless eCommerce stores is quite helpful. Since with a type of back-end and front-end combinations for your online store, doing A/B testing can assist you in creating a website that appeals to your customer the best. 


Maintaining plugins and constantly keeping track of their updates can be quite a menace. But, with a Headless eCommerce store, you can integrate any CMS, CRM, and tools with ease. Also, a headless eCommerce site is API driven, so there is no requirement of updating the software continually which saves time in the tools management.

Best Headless eCommerce Platforms

Over the past few years, an increasing number of legacy and modern eCommerce platforms have developed their suite of products to help customers who may benefit from a headless approach. Some of the best eCommerce platforms that provide headless eCommerce solutions:


As one of the leading eCommerce platforms available to a wide range of brands, it makes sense that Shopify recently extended its product to allow for headless integrations. By giving full creative control to the already-flexible SaaS front-end, Shopify retailers can get true value out of the platform depending on their use. 


Magento built its stake in the eCommerce marketplace by being one of the most robust and extensible platforms available. Because of the security and performance problems that are often seen by older users of the Magento platform, many latest builds on Magento will often take advantage of at least some part of the build being headless. 

The most popular way to build headless on Magento is by using a progressive web application or a headless content management system. 


BigCommerce is the first platform to introduce a fully headless product, It is often seen as the leading headless commerce platform. BigCommerce has pre-built integrations with the popular CMSs, DXPs, PWAs, and more including WordPress, Drupal, Bloom-reach, Adobe Experience Manager, etc. 

BigCommerce also gives the facility for dealers to use BigCommerce with any front-end technology of choice. The BigCommerce headless commerce technology fuels hundreds of international brands like LARQ, Burrow, and Firewire Surfboards. 


WordPress itself is a CMS and not an eCommerce platform, the system’s open architecture enables retailers to build in and develop eCommerce functionality while also managing the content-rich use cases that WordPress is widely known for. 

The three most popular shopping cart add-ons for WordPress are WooCommerce, the BigCommerce for WordPress plug-in, and the ShipBob 2-Day Express Shipping Program plug-in. 


Shogun integrates with leading eCommerce platforms, including Shopify, Big Commerce, and Magento, to make it easy to develop custom pages for your store. You can develop anything from landing pages to product pages with no coding required.